You add a conversion tracking tag, or code snippet, to your website or mobile app code. You can view cross-device, cross-browser, and other conversion data in your “All conversions” reporting column. See how many customers may be interacting with your ads on one device or browser and converting on another. Use Smart Bidding strategies (such as target CPA, enhanced CPC, and target ROAS) that automatically optimize your campaigns according to your business goals. Understand your return on investment (ROI) and make better-informed decisions about your ad spend. Reasons to use conversion tracking: See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions. Promote a clear privacy policy: If you don’t use the Google Sites Stats box, we ask that you review your website’s privacy policy to make sure it discloses your use of tracking technology.Ĭonversion tracking is a free tool that shows you what happens after a customer clicks on your ads - whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.Customers will also have an opportunity to provide feedback on your website. When customers click on it, they see a page explaining how we use cookies and how they can disable them. This notification appears only for customers who’ve been referred by Google to your site on the same device. This is known as the Google Site Stats box, which appears on your conversion page - the page customers see after they complete a conversion. Conversion tracking includes the option to notify customers about cookies: During the setup process, we’ll help you create a notification box for your website that lets your customers know they’re being tracked. Conversions aren’t isolated: This means that you can’t match conversion data to specific customers, you can just see overall data for ads and keywords.You can view cross-device, cross-browser, and other conversion data in your “All conversions” reporting column.Ĭonversion tracking cookies persist for a limited time only. ![]() Google Adwords conversion tracking: See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.
0 Comments
Leave a Reply. |